B2B ecommerce app

As an optician, you have to navigate generic wholesale marketplaces with thousands of different vendors and little clarity over who the right supplier is. Then you have to engage with a number of different vendors who take ages to get back to you – with a variety of conflicting quotes that are hard to compare because they’re not always the same specification.

Buying spectacles has never been easier for consumers. Within minutes, you can find, preview and purchase the perfect pair of glasses, without ever leaving your home. But buying optical products wholesale is still stuck in the past.

App users have sky-high standards. Their expectations don’t disappear just because they’ve switched to a B2B app. And these expectations are set by the likes of Uber, TikTok, and Amazon – not by other B2B platforms.

This is what these founders understood. The wholesaler, as an admin, can manage all their inventory through a console. Because buying 1,000 lenses shouldn’t be any more complicated than buying a single pair. This is why the app has been downloaded more than 500 times to-date and has a 5-star rating.

In the app, opticians can filter for different brands, coatings and shapes, as well as their preferred price range. This helps them to find the right products for their needs and get instant quotes, rather than waiting on suppliers to get back to them with options that don’t match their spec.

The checkout experience is as simple as any consumer-facing ecommerce app. You can pay from your wallet, which you can easily top up at any time. You also get a full list of all your transactions and can track the status of each one over time (as it progresses through the fulfillment journey, all the way to the last mile).