Bobcat

Bobcat empowers people to accomplish more every day. Their machines and attachments are used all around the world in nearly every imaginable application. Its global network of more than 600 dealers plays a key role in supporting and enhancing the Bobcat experience.

The challenge is that different dealerships measure performance in different ways. As Wes puts it, “There’s different best practices out there. To guide people towards them, you need to be able to compare apples to apples. That’s what the app has helped us do.”

To bring his idea to life, Wes and his team knew they had to move fast, “When we came up with this idea and concept, we were several months out from our National Dealer meeting. We knew it was a short period of time and probably too short to accomplish it internally.”

He chose Builder.ai because of the speed and the team, “I really liked the concept of it not starting over with a blank sheet of paper every time. That's what sold me. It was the building blocks and the people I worked with, just the dedication and the customer service side of it.”

The profit tools have empowered Bobcat’s team to help dealers maximize profitability while minimizing risk, “The one objective we were trying to achieve was to enable our team to engage in conversations with our dealers. That's exactly what this app was able to do."

The app’s impact exceeded expectations and it is now used in the field all around the world, “The app was originally intended to be used by the Dealer Operational Excellence team but what we found was we were able to expand it across all of our field staff in different roles.”