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FITCHAIN

Builder.ai worked with this start-up to turn exercise and fitness into a social, inclusive, safe and fun activity for everyone.

Fitchain
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Headquarters

USA

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Business size

Entrepreneur

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Industry

Health & Wellness

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Goal

To make exercise social, inclusive, safe and fun.

Challenge

There are over 64 million gym members in the US alone, but fewer than 32% ‌ use their gym memberships. The most common reasons people quit pursuing their fitness goals are a lack of motivation, fun and community. At its heart, this is a social problem with a social solution.

Solution

FITCHAIN is a social-first solution to the problem of abandoned fitness goals. This health and fitness app matches like-minded aspiring fitness enthusiasts from all walks of life with their most compatible gym buddies for shared workouts. With FITCHAIN, no one has to pursue their fitness goals alone.

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Project Overview

Product

Builder Studio

Features

29 features

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'If you are a CEO or Founder and you want to save time and money when building your app, I would definitely recommend Builder.ai.'

'We're excited to continue working with Builder.ai who has been there with us every single step of the way. We love that we can focus on delivering value to our customers and not have to worry about the nitty gritty of engineering.'
author

Travis Tran

Founder & CEO of FITCHAIN

Matching compatible gym buddies

One of the founding principles behind FITCHAIN is that the app matches users based on their fitness experience and personal interests — not their physical attributes. FITCHAIN promotes the people who make the most genuine effort to find a workout buddy.

Users can sign up, create their profiles, set their location and match distance. They can then browse and swipe through potential gym buddies. Once they’re matched, they can talk via the app or have group conversations in squads.

Strong security and privacy controls make it easy for users to control who can see and talk to them. This makes it safe, fun‌ and inclusive for everyone on the platform.

The value of social fitness

FITCHAIN CEO & Founder Travis Tran knows first-hand how important shared fitness experiences are. “I've been an athlete for much of my life. I'm ex-military and I'm a fencer. When I look back at some of the best experiences I've had in my life, they revolved around doing sports and getting fit with people who really mattered to me.”

Travis wanted that same experience for everyone everywhere. “When people go into the gym for the first time or after an extended break, they often feel out of place. They feel lost, lonely and awkward. FITCHAIN fixes this and makes the world a better place by connecting like-minded individuals with similar goals and similar interests in pursuing their fitness goals.”

fitchain feed and profile
fitchain swipe and match
Choosing the right tech partner

Travis needed the right tech partner to help him focus on the business behind the app. “Building an app on your own is hard and ‌ expensive. It takes time away as the CEO of a company and consumes the capacity you need for the 101 other important things.”

That’s why Travis chose Builder.ai to bring his idea to life, “Hiring and managing people on my own, with a full-time job and limited coding knowledge, was not an option. Builder.ai allowed me to focus on strategy and marketing, which is 90% of the effort. With a wonderful team and a wonderful Productologist, we were able to build something very nice.”

Save time and money
Travis liked having access to a team of experts at all times, “Builder.ai brings in a variety of talented individuals. They did things that if I had to figure out on my own would have taken me a hundred times longer to deliver a final product.”

“It’s been a good journey working with Builder.ai. My favorite aspect of working with Builder.ai, other than the fact they made my life easier, is that it saved me time and money in the long run.”

fitchain message and chat
fitchain payments
Early positive feedback

The initial response among users is overwhelmingly positive, “FITCHAIN just launched but we've already had great feedback from people across-the-board. The app has been performing well and we have a product that people are genuinely interested in.”
Travis is now focused on fostering the fast-growing FITCHAIN community, “We're excited to continue working with Builder.ai who has been there with us every single step of the way. We love that we can focus on delivering value to our customers and not have to worry about the nitty-gritty of engineering.”

Some of the features used
dashboard

Customisable User Profiles

Users can create customisable profiles with the option to add extra fields to share more information about themselves.

Sub-categories

Recommendation Engine

This feature recommends similar items to users based on their actions and the information in their profiles. Data could include what they have in their cart, order history, browsing behaviour and more. Thus, helping users find relevant items.

QR-codes

Group Chat

Users can create a group with other users, give that group a name and chat with all users within the group. Great for improving communication. Needs a third-party integration, so the final cost depends on their pricing.

notifications

Push Notifications

Send notifications users can see and read when they are not inside the product. Helpful when you need to send important or new information and is great for increasing engagement.

sales-reporting

In-App Purchasing

Monetise your product with in-app purchases. Offer users exclusive features for a fee, such as free delivery, premium content and more.

connect-accounts

Subscription Billing

Set up recurring billing for users and choose the frequency to match your business model. This is also helpful for users, as automated payments reduce friction around fees.

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