Lesser Recycling & Rewards

Mona Othman, Co-Founder of Lesser, has worked in the recycling and sustainability field for over a decade. She knew from her extensive experience that encouraging people to recycle requires an intuitive and engaging user experience, “We’re missing solutions that engage and encourage the wider community.”

Mona set out to create an accompanying app that would map and integrate with the 270+ smart recycling stations established in Saudi Arabia.

To bring her idea to life, Mona needed more than a developer - she needed a tech partner and a team that would understand and care about her vision. “With Builder.ai, you’re working with a team of professionals. It’s a huge advantage over working with developers.”

Mona chose Builder.ai because of the fast, flexible and cost-effective way of working, “Their pre-built blocks make it so much easier and helped to reduce the development time and cost of our application. The flexibility of adding or removing features was also useful.”

The Lesser app is new to the market but has already seen several early wins, “We launched Lesser a month ago. We’ve already had over 100 downloads and our users have recycled more than 500 bottles through the app.”

Mona is keen to build on Lesser’s success and continue making a difference, “We’re so excited about the Lesser app. It's going to have a great environmental and economic impact on our society and we’re very excited to continue our collaboration with Builder.ai.”