How pricing works

Yes! Chat to our AI, Natasha, or one of our team who’ll discuss exactly what you want your software to do and recommend all the features you’ll need. Our AI then calculates your price. This is based on every feature we’ve ever built (2.5 billion parameters), so we’re confident enough to offer you a fixed price before you start.

Unlike our competitors, you pay per feature. So you have complete control over your price.
We recommend you build an MVP (minimum viable product) with the bare bones of your idea, to get it live faster. Natasha, our AI, can help reduce your costs by suggesting non-essential features to remove. Then, you can add extra features, as you grow.
More platforms (iOS, Android, web etc) increase your costs too. You can also reduce costs if you’re in less of a hurry — a ‘speedy’ build costs more than ‘relaxed’.

App development cost is usually a minefield, with apps ranging anywhere from thousands, to hundreds of thousands of dollars, depending on how complex your app is, who develops it, your timeline and many other factors.
These costs can spiral but that didn’t seem fair. So our prices work differently. Small businesses often need to do similar things: sell online, book appointments, make reservations. So we offer cheaper, pre-packaged Studio Store apps – that solve these brilliantly.
If you’re doing something new, on a bigger scale, or need more flexibility, then Builder Studio is for you. Prices vary depending on the features you need but again, you’ll know exactly what you’re paying upfront.

You can create one with us for free right now (and we’ll give you a free prototype of your software after your spec call so you can see exactly what you’re about to buy).
But if you want screens designed especially for you by a designer and need more control over the prototype, you can commission your own. This is more useful if you’re looking to secure app funding or get customer feedback, as it’s closer to what you’ll be building. We offer these custom prototypes from £1,999.

Lots of factors will affect your price: how complex your app is, who builds it, what you need it to do, where your development team is based and whether you want web, iOS or Android apps.
Other costs to bear in mind: hosting your app, maintenance, updates and third-party integrations (you’ll need these to take payments and offer online delivery).
While you do your research, see if Studio Store suits you, the Starter Plan is £75 a month for 24 months and it includes a lot of these extra costs, so it’s easier to get a complete price upfront.

The prices for the most popular mobile app stores vary. To list your app on Google Play Store, the largest Android app store, costs a one-time fee of $25. To get your app onto Apple’s App Store costs a $99 annual fee.
Service fees Both charge 30% on apps and in-app purchases. This drops to 15% after your first year and if you earn less than $1M.
But that’s only digital goods and services, not physical ones (so you won’t have to pay if people order food on your app, for example).

Whenever you build software with us, it includes support and a suite of tools and services to make sure it’s built exactly the way you want and keeps running relentlessly for your business. We call this Studio One and it’s included in your app price for 12 months from your kick-off call.
You also get weekly calls with your own dedicated product expert (called Productologists).
Once you’ve finished making all your payments, your code is also yours to keep.

Technically yes, but that doesn't mean you should. That's because the functionality and usability of any app you get for free will be seriously compromised. Alternatively, you can create basic apps that perform functional business tasks for a very low cost through platforms like Google Appsheet. Think an IT ticketing system, a survey maker or a project tracker. Meanwhile, if you create an app from scratch, you can keep costs to an absolute minimum. That said, you'll need advanced coding skills to attempt this.

Zero. Unlike other online store builders, we never take a share of your profits, nor do we charge any transaction fees. We’ll set up integrations with payment and delivery providers (you’ll have to pay credit card fees but that goes to your chosen provider, we don’t take a cut).

Building your software involves upfront work on our side. So unfortunately, once your project’s live, we can’t offer refunds on your deposit if you cancel. But rest assured, our team of experts is on hand to offer you step-by-step support throughout your development. For peace of mind, you can always use our free prototyping tool, to visualise your software. Alternatively, you can speak to our team and they’ll give you a full rundown on how everything works.

Although we don't offer a free trial, you can use our prototyping service Builder Now to understand how your software will look, feel and flow. Alternatively, you can speak with our team who'll give you a demo of our platform based on your app idea or business problem.