Laura McAllister
Laura McAllister is a seasoned Productologist at Builder.ai, specializing as a Product Owner. Her expertise lies in spearheading the successful launch of multiple apps and websites for growing businesses and startups. With a keen eye for detail and a knack for translating client visions into reality, Laura consistently delivers innovative solutions that drive tangible results.
The definitive guide to Google Play screenshots (guidelines, sizes and more)
Here’s how to create Android app screenshots that make users hit the “Install” button…
12 strategies to create great app preview videos for the Apple App Store
Here’s how to create preview videos that make users hit the “Get” button…
The definitive guide to App Store screenshots (sizes, guidelines & more)
Here’s how to create iOS app screenshots that make users hit the “Get” button…
15 secret strategies to improve app ratings and reviews
Here’s how you can secure ratings and reviews at scale and skyrocket your app store rankings…
24 fundamental features for your mobile app (with examples)
Here are the features ecommerce, finance, health & fitness, travel, e-learning and entertainment apps need to succeed
8 app monetization strategies that drive long-term success
Leveraging app monetization models like freemium, in-app purchases and in-app advertising will maximise your ROI
How App Store Optimization (ASO) can 10x your user acquisition
ASO is low cost, high impact and relatively easy to master.
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