Ridhima Gupta
Ridhima is the Global Head of Marketing at Builder.ai. With 16+ years of experience in delivering data-driven, strategic marketing campaigns, Ridhima’s innovative approach has accelerated growth within the marketing and content teams.
50+ revenue-boosting examples of in-app purchases (across industries)
Discover the different types of IAPs, how they work and more…
In-app advertising: How to generate revenue without destroying your user experience
It’s a balancing act to unlock this revenue stream without alienating users…
App competitive analysis: 6 steps to stealing a market share
Here’s how your app can win—and defend—the heavyweight belt in your niche…
How to create an app business plan investors can’t ignore
Reel in third-party funding by setting SMART goals, conducting a thorough competitive analysis and nailing your numbers
24 key mobile app metrics to track (and how to improve them)
Moving the needle on these analytics will maximise your app’s success
9 ecommerce marketing strategies you SHOULDN'T use (and what to do instead)
These strategies are a sure-fire way for you to tank your marketing ROI
Mobile app marketing: Everything you need to know (from pre-launch to post-launch)
Tease your target audience, build anticipation and launch your app like a rocket 🚀
How to conduct an app SWOT analysis (for long-term success)
Use this framework to reposition your app and steal a march on competitors
Raising capital for your business with confidence
All the information you need to rock that investor meeting and acquire capital for your business.
14 underrated mobile app benefits that could transform your business
Even sceptics can’t ignore these…
How to make the most of your tech event attendance
Tech events are great opportunities for any business, whether attending or exhibiting. Here’s the Builder.ai checklist on how to prepare for your visit to get the most out of your time there!
Why are more retailers stepping away from online marketplaces?
High commissions, choice paralysis and payment delays are causing problems
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